Our Mission

Improve your shot.
Empower your game.


From Insight To Action

Lefty female shooting basketball from deep with good form.

With nearly three decades of combined coaching experience and a lifetime spent in and around the game, we’re committed to supporting the sport and those who play it at all levels.

For us, this comes down to one of the most important aspects of the game: the shot. Shooting isn’t like pitching in baseball or throwing in football. It’s something that everyone on the team should be able to do. In fact, it’s something that everyone on the team should be able to do well.

Unfortunately, this is easier said than done. Why?

  • Drills are good for repetition but still require proper technique.
  • Good shooting camps and trainers can be costly, poor ones can teach bad habits.
  • Adjustable gloves and straps are limited in what they can do and how they fit.

In our minds, these things create gaps in the learning curve. Serious shooters need a better, more accessible solution. Something that’s effective, easy to use, and empowers players of all ages and skill levels to work on their game.

Turns out this didn’t exist. So, we decided to create it ourselves. 

The Last Shooting Aid You'll Ever Need

For a shooting tool to produce real results, three things need to happen:

  • It must be high quality. Devices that are hard to put on, loosen or break over time, or are straight up uncomfortable aren’t going to cut it.
  • It needs to work. Sounds simple, but that doesn’t keep gimmicky products off of store shelves.
  • It should be something players want to use. If it doesn’t fit well or look right, it’ll end up collecting dust.
Lefty male holding his follow-through afters shooting basketball.

This led us down a path of exhaustive research. Players, coaches, parents—all were critical for our knowledge base. Our journey took us to outside experts in fields like orthopedics and biomechanics. Understanding the overlap between technique, anatomy, and the technology available was critical to bring everything together in one effective and affordable product.

We conducted extensive trial-and-error testing to bring you the most advanced shooting tool ever built. After all, you’re working hard to take your game to the next level. You deserve a partner who is doing the same.

All this work resulted in Perfec'Shot. The most effective, high-quality shooting aid built to fit every player's body and style.